The Art of Persuasion

                                                        The Art of Persuasion
                                                                  -   Roedy  Green 

The  art of persuasion can be used to get people to buy material goods  or to convince  your  parents to give  you m ore  pocket money. What I am interested in is using the art of  persuasion  to  sell ideas .You might  use it  to sell an idea like new computer architecture, the end of hunger or a sustainable  ecology. You might use it to persude people to give up some bad habit like  smoking  tobacco , abusing alcohol ,an obsolete violent religion  or cruelty to  animal and children .                                                    Here are the techniques  I have learned. You can try them to win people  over to your point of view.     Knowledge of these techniques  may also be useful in defending yourself  from   persuasion by people who are considering only their personal benefit.

Wheat Cultivation In Punjab

Introduction:
India has grown from a food deficit country to a food surplus country largely due to the agricultural prosperity of Punjab . The climate and soil of punjab suit the cultivation of wheat,maize,barley,rice ,sugar cane and cotton .punjab leads  in per hectare,production of wheat in india .Hence, it is called the 'bread basket' of india  it was the  wheat crop in punjab that showed remarkable yields though Green Revolution in 1967-1968. This led to prosperity in the villages. Punjab's Wheat Cultivation,though  a food  crop,is also a commercial crop as the  marketable surplus is 85%. Punjabs Bumper crop production  lead india  to stop importing  wheat . let us see how this was possible . Definitely , certain  geographical  and economical

Mumbai ( Cotton Textile Industry )

Cotton Textile Industry In Mumbai

History of the Textile  Industry 

The cotton textile Industry of india has a glorious history. indian handloom once produced matchless fabrics which were highly esteemed in the international market. We find mention of indian calicos in marco polo's account too. during the british rule, the industries in india were ruthlessly suppressed by political measures but this industry could not be crushed as it was a part of our agricultural economy.The modern textile industry made its beginning in 1818 at fort glaster near kolkata however  it closed down after some time. the real  beginning had to wait till 1854 when bombay spinning and weaving co ltd was set up.

 The new location proved to be so favourable that many more mills started opening as the chinese yarn market was captured by the japanese by about 1920, fresh new mills were required in india to supply yarns to china along with this  the Swadeshi movement and the grant

of fiscal protection provided a strong impetus to the growth of the cotton textile industry. the industry suffered a setback in1947 when,as a result of partition,large cotton growing areas went over to pakistan .but this allowed more areas to be brought under cotton cultivation in maharashtra, gujarat and  tamilnadu.at present,cotton textile industry in india,

Reasons for Early Start                                                                                                                             The initial concentration of cotton mills in mumbai was due to many factors;

• Raw cotton for mills was readily available in the hinter land more over cotton used to be brought here for export long stapled cotton was also imported to mumbai from Egypt and sudan.
• The local parsi and bhatia merchants invested their financial resourses in the cotton textile industry.
• As a commercial centre, Mumbai offered many financial banking and marketing facilities .
• Mumbai enjoyed the most favourable transport system both with regard  to raw  cotton and market. The opening of the railway link to thane and Deccan favoured the transport of raw cotton  

Bengaluru

                                                        BENGALURU
                                           
                                               The Silicon Valley of india 
Bengaluru,Industrial Centre

Bengaluru has turned out to be a major industrial hub with many electronics and electrical goods  manufacturing units . it houses industries like indian telephone  industries [ITI], bharat electronics  ltd [bel] and  hindustan machine tools [HMT] . Indias first aircraft manufacturing industry,aironautics ltd [HAL] was also  set up here. Today , Bengaluru has earned the title of electronics capital of india  which is rightly due to the giant strides made in the field of information technology .Just as silicon valley of usa  grew up  around San Francisco, similarity , Silicon Valley at Bengaluru grew up to be a computer centric electronic industrial hub. Growth of this  industry further  in pune  and hyderabad has resulted in the formation of the silicon triangle

Evolution of IT In Bengaluru

The IT  industry achived a major breakthrough in the 1990s. between 1991 and 1996, india's software sector expanded almost twice as fast as the world's leading US  Software industry did during  the same period. it was in 1984 that the Texas Instruments entered india for  offshore  development .in 1991, Software technology  park  was set up in Bengaluru  By 1992, the exclusive Satellite international gateway  for export industry was set up.IT companies ,both  international  and national, grew up  from 253 in 1998 to1,154 in 2003. the export market grew up by leaps and bounds. Leading software  and service exporters like Tata Consultancy Services , Infosys  Technologies , Wipro Technologies ,Satyam Computer Services, HCL ,etc ., contributed  largely to the national income due to increase in exports in 2002.This  industry also generated employment  opportunities initially.

Seeing the rapid development of it  industry in  Bengaluru some hundreds of multinational companies also opened their offices personal computer and hardware vendors like digital compaq,hewlett packard  microsoft ibm set up their trade offices in Bengaluru. 

today Bengaluru has carved a niche for itself in ic[intergrated circuit]] designing. as far as hardware is concerned, bengaluru has ranked first in the country . its strength lies in ic designing and integration of  computers rather than manufacture of components.

Factors for development
So far , very few industries in india have been able to earn as much foreign exchange as the it industry . let us now study the  favourable factors that have led to the glorious success of this industry. 

• Readily available world class it infrastucture. 
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• Pleasent and comfortable climatic  conditions
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•  Indian institute of information technology is set  up here to create a pool of technically literate  individuals  for its growing industry 
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• High concentration of it companies and quality research  and development  institutions. 
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• Many global buyers  sellers  silicon meet held for innovations to come up.
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• Progressive government policies . 
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• Centre for international conferences and workshops .
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• Cosmopolitan enviroment in the city . 

              Bengaluru has become the most important software and hardware centre of india and rightly won the reputation of being the Information technology capital of india it has also earned the repute of being the fourth best global hub of technological innovations by the united nations. However it has recently faced deterioration due to slump in the it software industry resulting from global recession.

        


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